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Facebook Timeline for Brands
Awesome things about Facebook’s Timeline for brand pages: content will reign as king – the more shareable, the better your engagement the cover photo – check out how Verizon used theirs to generate...
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What’s A Fan Worth [infographic]
One way of determining the value that Social Media brings to your business is to know what a fan or follower is worth. Washing a sample of your database that contact you via Social channels against...
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NEWS FLASH – Content Marketing is HUGE!
Just in case you’ve been on holidays in a remote part of the world with no data connection for the past 12 months….Content Marketing has exploded! Not exploded as in (aaarrrggghhh…rrruuunnnn!) but...
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Nobody Is Interested In Your Marketing
OUCH! You don’t have to google too far to find a list of ‘customer-centric’ companies (or at least ones that claim to be so). Companies who proclaim that ‘the customer is at the centre of everything we...
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The Doctor Will See You Now
OK, pop quiz! How many mentions do the top 100 online brands receive in one month? According to a recent report (the Burson-Marsteller Social Media Checkup) it was 10,400, 132 mentions. PHWOAR! Not...
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Social Strategy For Retail
Radian 6 make a lot of things about Social Media simple, which is why I really like their pack – Social Media Strategy for Retail. They give retailers a step-by-step guide to getting going and keeping...
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The Rules of Storytelling
If you want to know all there is about motors, you go to a mechanic. For all there is to know about taxation, you’d go to an accountant. For storytelling expertise, you’d go to a 3 year old (wouldn’t...
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It’s Not The Size Of Your Fan Base, It’s The Magic In It.
Today I read one of the funniest lines about the ‘stuff’ that brands churn into the Social stratosphere. It also happens to be a really good barometer of how healthy your conversations with your...
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A Guide To Facebook Edgerank….in pictures!
In my last post I talked (wrote?!) about some branded content having the nutritional value of potato chips – easy to manufacture, cheap to produce and high volume but ultimately no good. Today I found...
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NEWSFLASH: Social Media is not ‘free’
I see (and hear of) organisations that are still coming to grips with the reality that Social Media is not ‘free’. You’ve probably encountered this mindset yourself to some degree – Social is...
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